The must-have features of timesheets for your PR agency
Choosing the right timesheet software is no small decision — especially in competitive sectors like marketing and PR. There are lots of job tracking tools on the market but finding one that is reliable, easy-to-use and fits seamlessly into your teams’ work routine is another story.
In 2025, agencies face tighter client budgets, shifting deadlines and growing pressure to demonstrate profitability. A simple, intuitive time tracking software that’s backed by strong customer support is now business critical.
So, what are the top features to look for in the latest timesheet software? And what makes Timemarker the ideal choice for PR agencies? Let’s explore.
1. Ease of use and fast adoption
One of the biggest barriers to using timesheet software effectively is the time it takes to fill them in. If your team finds it hard to navigate or time-consuming, then they’re likely to switch off. Selecting the right time management system for your agency’s needs should help to manage workloads and boost productivity.
Look for:
- Intuitive and fast interface
- Clear navigation and simple reporting
- Ability to complete timesheets quickly and accurately
2. Automated timesheet completion and reminders
Chasing incomplete timesheets is one of the most time-consuming administration tasks. The best employee time management software tools automate this:
- Automatic reminders prompt staff to complete timesheets
- Weekly checks ensure no missing entries
- Timesheet completion tracking gives managers full visibility
3. Time-off management
Tracking time off is critical for accurate project planning and profitability, especially for agencies using freelance time tracking and flexible working patterns.
Look for:
- Ability to request and approve leave directly in the platform
- Automatic integration of approved leave into timesheets
- Clear visibility of team availability
4. Required hours tracking
To avoid over-servicing clients or running projects at a loss, agencies need clear visibility of time spent. A great timesheet solution will:
- Display remaining required hours in real time
- Enable staff to track progress against targets
- Flag when required hours are met or exceeded
5. Accurate data for project profitability
Profitability depends on accurate, actionable data. The best time tracking for project profitability platforms provide:
- Clear reporting on time spent per project or client
- Visibility of projects running over budget
- Data to inform recruitment, resourcing or client renegotiations
Why PR agencies need these features
PR agencies face unique challenges when it comes to time tracking:
- Clients cutting budgets and requesting more for less
- Projects often overrunning or put on hold
- Balancing fixed fees with flexible working patterns – especially when team members are on leave or working reduced hours, making it harder to monitor project progress and maintain profitability
Without the right time tracking for your PR agency, it’s easy to lose sight of profitability and risk over-servicing clients.
What to look for in a digital timesheet solution
So, when you’re choosing your next simple timesheet tool, prioritise:
- Ease of use and team adoption
- Automated reminders and time-off tracking
- Required hours and profitability tracking
- Flexibility for hybrid, freelance or small teams
Why Timemarker stands out for PR agencies
Timemarker is designed specifically for small teams that need powerful features without the complexity. It combines intuitive design with robust tools like automated reminders, real-time leave integration, and profitability reporting, all in one easy-to-use platform. For agencies juggling multiple projects and flexible work schedules, Timemarker offers the clarity and control needed to stay on track and grow sustainably.
Next steps
If you run a PR agency, investing in the right timesheet software can transform your business and help you to optimise project profitability, manage resources more effectively, and free up more time for what you do best: delivering great work for your clients.
Ready to streamline your agency’s time tracking? Get started with Timemarker today.